In one line

EXCAR is an AI voice companion that gives the car you already own a personality, memory, and an understanding of the road.

The problem

In-car AI is being built for cars almost nobody owns yet.

Automakers are shipping capable assistants, but only in new vehicles, tied to one brand's dashboard. Meanwhile there are 289 million vehicles on U.S. roads and the average one is 12.8 years old. Those drivers get a phone mount and a charging cable.

A phone on a mount isn't a solution either. It can't see the car, it wasn't designed for a moving cabin, and it asks the driver to look down at exactly the wrong moment.

The solution, in four steps

  • EXCAR One sits in the cabin: microphones, speaker, push-to-talk, on-board compute
  • EXCAR Link sits in the OBD-II port and reads supported vehicle information, read-only
  • The phone supplies the outside world; EXCAR One supplies the judgment
  • The driver talks. EXCAR answers, or hands the right action to the phone

No dashboard surgery, no brand lock-in, no new car.

Evidence, separated

Four columns, deliberately kept apart.

The fastest way to lose an investor's trust is to present a plan as a result. So we don't.

Running today

  • A complete EXCAR prototype working in a real vehicle
  • Wake and push-to-talk conversation while driving
  • Music control and navigation handoff by voice
  • Memory that survives reboots
  • Companion app in testers' hands

Being verified now

  • Mechanical, electrical, power and thermal behaviour in-vehicle
  • Cabin acoustic performance while driving
  • Bluetooth OBD link against supported vehicles
  • Written up as a hardware verification record

Next gate

  • Custom EXCAR One board: smaller, cheaper, built for a car
  • Controlled 10-car pilot, installed by us
  • Retention and latency measured on real drives
  • 50-car learning phase across more makes and model years

Long-term vision

  • EXCAR LLM: our own model, trained from open weights
  • EXCAR Link as the standard vehicle data layer of the ecosystem
  • A companion that deepens over years, not sessions
  • The same platform reaching a lighter consumer device and a fleet product

We publish no completion percentages, no unit sales, no partnerships and no certifications, because we have none of those yet. What we have is a device that works and a verification record that says how well.

Portfolio discipline

The catalog is wide. The build plan is deliberately narrow.

Seven products are on our map. One is in development. That gap is a decision, not a gap in the plan.

Standing rule

At any moment: one consumer hero product, one low-cost experiment, and at most one paid B2B pilot. Never more.

HorizonConsumerProfessional and B2BWhat has to be true to move on
Now EXCAR One in development Fleet and dealer discovery conversations Voice quality in a noisy cabin, secure vehicle link, someone paying for it
Next EXCAR One controlled launch One paid rideshare pilot, three fleet design partners Gross margin, returns, retention, measurable pilot ROI
Then EXCAR Air cost-down decision Fleet v1, certified dealer installs Real One usage data showing what can be removed safely
Later EXCAR Buddy as a limited experiment EXCAR Mirror validation, OEM conversations A platform partner, and a compliance path we can afford

Why the narrow plan is the point.

Hardware companies rarely die of a small vision. They die of two product programmes at once: two bills of materials, two certifications, two supply chains, half the attention on each.

The expensive parts of EXCAR, the voice engine, the memory, the vehicle data layer and the app, are written once and reused. So the second product is a housing and a channel decision, not a second company.

What that buys an investor

  • One hardware bill of materials to get right, not several
  • One pilot to learn from, with undivided attention
  • Consumer and B2B paths sharing the same engineering spend
  • Optionality that costs nothing until we choose to exercise it

Everything beyond EXCAR One is a direction, not a commitment. Nothing else is scheduled, priced or staffed.

Market

AI is moving faster than vehicle replacement.

The existing fleet, not the new-car lot, is where the next few years of in-car AI actually get decided.

0
Vehicles on U.S. roads
0
Average U.S. vehicle age
$2.87B → $18.92B
Automotive voice AI market, 2026–2036
0
Market CAGR, 2026 to 2036

Source: S&P Global Mobility, 2025. U.S. light-vehicle average age: 12.8 years; vehicles in operation: 289M.
Source: Meticulous Research, Automotive Voice AI Assistants Market, 2026–2036. $2.87B to $18.92B; 21.3% CAGR.

For context, broader industry estimates point the same direction, though scope and methodology vary by firm: Grand View Research expects the global connected car market to grow from about $12.8B (2024) to $26.5B by 2030 (12.8% CAGR), and 2025 industry reporting on aftermarket vehicle telematics hardware puts global shipments at roughly 51 million devices in 2024, expected to reach about 77.5 million by 2029, a sign the retrofit hardware category itself is already large and growing, independent of voice AI specifically. These are general market signals, not EXCAR-specific forecasts.

The opportunity

Factory AI is for new cars. We retrofit the rest.

Automakers are shipping AI assistants, but only in new vehicles. The overwhelming majority of cars on the road, and virtually the entire used-car market, will never get a factory upgrade. That installed base is our market: one device, one plug, and any car gains a modern AI voice companion.

The product is aftermarket-simple and assistant-complete: music, navigation handoff, a briefing on the way to work, and live vehicle health, reading real fault codes and explaining them in plain language. It carries context from one drive to the next, in one of the most consistent, captive, single-user environments a person spends time in.

Our first target is model year 2008 and newer. From 2008, every new vehicle sold in the U.S. was required to expose OBD-II over a standardised CAN interface. That single decision is why one device can speak to cars from dozens of brands without custom wiring, and it is where we put the first EXCARs on the road.

Why now

  • Language models make believable, low-latency conversation possible on affordable hardware for the first time
  • Every U.S. vehicle from model year 2008 exposes OBD-II over standardised CAN. No custom wiring, no per-model installs
  • Open model weights let a small team train a model for the car instead of renting all of its intelligence
  • Owners of existing cars are underserved by every in-car AI roadmap in the industry
Positioning

Who we're actually up against.

Three categories already talk to drivers. None of them is built for the car sitting in the driveway right now.

Factory assistants

OEM in-car AI

  • Shipped with new vehicles only
  • Tied to one manufacturer's dashboard
  • Cannot be retrofitted to an older car
  • Examples: Mercedes-Benz MBUX, BMW Intelligent Personal Assistant
Phone assistants

General voice, everywhere

  • Built for every context, optimised for none
  • No sense of the vehicle it's riding in
  • No continuity between one drive and the next
  • Examples: Siri via CarPlay, Google Assistant driving mode

There is also a fourth group worth naming: aftermarket OBD dongles and screen-mirroring adapters. They add a readout or a display. They don't add a companion, and they have no reason to know who you are.

Go-to-market

Start local. Prove the model. Expand.

EXCAR grows outward from a single, tightly-supported market before scaling nationally.

Phase 1

Greater Boston pilot

Real driving usage and structured feedback in EXCAR's home market.

Phase 2

Founding network

Controlled testing with people close to the team.

Phase 3

New England expansion

Community and campus partnerships across the region.

Phase 4

Select West Coast markets

Technology and automotive early adopters.

Long-term vision

Nationwide rollout

Bringing EXCAR One to drivers across the United States, backed by pilot data and a proven install-and-support model. Only then does a second product become a question worth asking.

Business model

Hardware buys the seat. Software keeps it.

A one-time device purchase gets EXCAR into the car. A monthly subscription covers the intelligence, memory and updates that make people keep it there. Pricing is not yet finalised, and we won't publish a number we can't stand behind.

Revenue line 1

Hardware, one-time

EXCAR One for the cabin, with EXCAR Link for the port. Priced once the custom board tells us what a unit truly costs to build.

Where the money goes.

Pre-seed capital at this stage buys exactly three things: closing engineering unknowns, building measurable pilot units, and the compute to train and evaluate our own model. Not marketing, not headcount, not an office.

Our own board is also what makes the unit economics real. Until that exists, any margin figure would be a guess, and we'd rather tell you that than dress one up.

Budget direction, pre-seed

  • Engineering verification: measurement, mechanical, electrical, thermal, acoustic
  • Custom board design, fabrication and first assembled units
  • Pilot hardware for the 10-car phase
  • AI compute for training and evaluating EXCAR LLM
  • Technical guidance where we're deliberately short of experience
Path to scale

What the next 12–18 months looks like.

Done

Working prototype

Full voice pipeline running in a real vehicle: wake word, streaming conversation, music control, navigation handoff, and a companion iOS app on TestFlight.

In progress

Hardware upgrade & EXCAR LLM

Moving to more capable on-board hardware for radar and faster response times, while we train EXCAR LLM, our own model, from strong open weights for conversation in the car, building directly on Dr. Atilla Kaan Alkan's doctoral research in NLP and deep learning at Université Paris-Saclay, so the heart of the product stays in our hands.

Next

First pilot: 10 cars, then 50

Hands-on installations with real drivers to validate retention, latency targets, and willingness to pay for the hardware-plus-subscription model.

Target

Seed round

Raising with pilot data, retention numbers, and a defined hardware supply chain in place.

Target

Open to everyone

Pre-orders to the broader market, backed by real in-vehicle data and a working manufacturing path. We're not dating this one, because it depends on how the pilots behave.

The ask

Everything points at one milestone.

Four inputs. One verifiable outcome. If a proposal doesn't move the centre of this diagram, we're not spending on it.

Target milestone

A validated 10-car pilot

Ten drivers, ten cars, installed by us, with latency, retention and failure modes measured rather than described.

AI compute

Train and evaluate EXCAR LLM, and build the in-car evaluation set the model has to pass.

Pilot hardware

Build EXCAR units that are measured and repeatable, so ten cars produce comparable data instead of ten anecdotes.

Engineering guidance

Close the electrical, mechanical, thermal and acoustic unknowns with people who have closed them before.

Expert network

Connect AI development to automotive manufacturing, integration and certification. The part money alone doesn't buy.

What we're actually asking for

We'd rather have an investor who opens one automotive door than one who wires twice the cheque and disappears.

Capital gets us to the pilot. Introductions to automotive engineering, manufacturing, integration and certification are what turn a validated pilot into a product that ships. If that's the kind of investor you are, this is the stage where you matter most.

Team

Three founders. One prototype they built themselves.

Business, engineering and AI research, with no outsourced core.

How this team came together

We didn't start as a team looking for an idea. We assembled ourselves piece by piece around one: a product person who wouldn't let the idea go, an engineer who could actually put it in a car, and a language-model researcher who could give it something worth saying. Each of us was the missing piece the other two couldn't work around, and none of us joined until the shape of the thing was clear. That's why the core is built in-house, and why nothing important is outsourced.

Mete Selcuk Simsek

Mete Selcuk Simsek

Co-Founder · Business & Product

Product strategy, fundraising, partnerships and go-to-market. Owns the question of who EXCAR is for and what they'll pay for it.

Ahmet Selim Fedakar

Ahmet Selim Fedakar

Co-Founder · Engineering

The end-to-end technical stack: vehicle hardware integration, the real-time voice pipeline, mobile and connectivity. If it listens, responds or connects, he built it.

Dr. Atilla Kaan Alkan

Dr. Atilla Kaan Alkan

Co-Founder · AI Research

Doctoral research in NLP and deep learning at Université Paris-Saclay, now a postdoctoral researcher at Harvard. Leads the conversational intelligence and the EXCAR LLM effort.

The relevant experience is narrow and we'd rather say so: deep in language modelling and real-time systems, deliberately buying in automotive hardware expertise where we don't have it. That gap is the first item on the ask above.

Interested in the deck or a conversation?

We're a pre-seed team building in public. Drop your email and we'll send the full deck and financial model, or reach out directly and a founder will respond.